Business

How to Use Email Marketing for Recruitment and Hiring 

Companies need great candidates who will take their companies to the next level. When targeting and finding the right candidate, companies use social media channels and other platforms, but email remains a powerful channel for connecting with potential candidates. Email marketing has known for various advantages, and recruiting process isn’t an exception. Not only should you include email marketing in your marketing efforts but as a vital part of recruiting too.

Four ways to use email marketing for recruitment and hiring 

Especially newsletters to engage with the people who can be potential employees in the future. It builds a credible image company that is leading in the industry. And when they consider your job offer, email can be irreplaceable too. Surveys have shown that candidates prefer to communicate with the HR team via email. For that reason, you should know the right ways how to use email marketing for the hiring process.

  1. Build your list and segment it

One of the important things you can do is build a strong email list. After that, you should start the segmentation process. It will help you send emails that will be targeted to the perfect candidates. 

You can segment the different ways. It will be based on the candidates’ experience, skills, and industry. It’sIt’s crucial to understand the receivers’ goals, as it can help to segment. And more than that, gather data on whether the email user you target is actively or passively looking for jobs for 18 year olds and ready to help your company. 

  1. Understand the importance of personalization

After segmentation, you should start personalization, as it is the main factor that can increase the open rate. Recruiters should personalize different ways. Don’tDon’t forget to include your name and other personal information, but don’t be limited to that. You can create content that is relevant to their background and interests. For that, you can collect insight into their pain points and desires and tailor your content strategy and plan as well.

If you offer remote work, you can send a blog post about tips on how to work remotely.

  1. Share the benefits

If a person wants to change ad shift to a new career, they will create engaging job postings to attract great talents. Therefore you should highlight the perks to get a competitive edge. Also, share your company’s values and mission. If you offer a  healthcare chatbot, understand what your future employees need differently. 

As there are many companies that can offer amazing things, you should create an email series sharing your unique side and all benefits.

  1. Include a CTA that stands out 

As for landing pages, CTA is vital to convincing people to take action, and for email, it works the same way. In this case, after you segmented and found the right people, create a CTA that will take the desired action. 

Your call to action can be simple and straightforward to serve its purpose. Having this, you can find the most outstanding candidate that will help you achieve all your business goals.

Final thoughts

There are various factors why email marketing should be the number one priority. It is also beneficial to use email during the recruiting process, as many candidates prefer to connect with it. In the article, we suggest you some ways that can help you use email marketing for recruiting process. First, segment your email list and personalize it. After that, highlight all your benefits and also build a great CTA. These strategies can help you use email marketing for effective recruitment.

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