Meltwater is a software-as-a-service (SaaS) solution for online media monitoring. It is the world’s first company to provide this type of service. The company is listed on the Oslo Stock Exchange. It offers a wide variety of features, including a real-time data feed, which allows companies to monitor what their customers are saying and sharing.
The platform also provides insights that measure ROI and brand reception. It also allows users to track media coverage and compare their own company’s performance data to competitors’. Meltwater also makes it easy to search for brand mentions, influencers, and market-related themes. This helps marketers gain single-click visibility into articles, and allows them to see who’s talking about them.
Despite its reputation as an industry leader, Meltwater isn’t perfect. It doesn’t always meet the needs of fast-paced media monitoring teams. Its interface is not always user-friendly, and it’s difficult to customize. The information provided is sometimes incomplete, due to missing publications and metrics.
Surface meltwater has many effects on the environment. It can boost phytoplankton blooms in nearshore waters. This can alter the entire food web. In some cases, the presence of surface meltwater is a precursor to the formation of subglacial lakes.