As social media becomes more popular, more businesses are recognizing the benefits of advertising through social media sites. Not only is this cost-effective, but it also reaches a wider audience. 69 percent of US adults are using social networks, with the majority of users aged 18 to 29. But it is important to note that a significant portion of those 65 and older are also using social media sites. By using social media, businesses can reach their entire target audience with minimal cost.
Another way to increase the success of social media marketing is to use video content. In 2020, social media will place greater emphasis on video content. Video marketing is already a $135 billion industry in the U.S., and eighty percent of marketers report positive returns. The same report shows that more marketers are planning to use video by 2020. In addition, social media sites are becoming more accessible than ever, allowing businesses to reach out to potential customers in a more personal way.
While big brands have their obvious advantages, SMEs have a unique advantage in social media. Small-to-medium-sized enterprises (SMEs) can create authentic brands that resonate with consumers without a huge ad budget. The use of social media sites has become a standard marketing tool. It allows brands to reach out to consumers, build a community, and engage with their target audience. In short, social media sites can create a buzz around your brand, as well as improve your bottom line.